Yarok had us with their tagline: "Food for your hair, Good for the Planet." This luxury hair and scalp care line is 100% vegan made from the purest, most responsibly harvested botanicals and essential oils. Yarok takes its name from the Hebrew word for "green" and is dedicated to sustainable practices and giving back initiatives.
Yarok believes that creating a luxury line of natural hair care doesn't have to take a toll on the environment. Yarok infuses their products with organic and all natural botanicals giving hair shape, styling and volume. All ingredients are consciously sourced and responsibly harvested and produced in small batches to ensure maximum potency, freshness and effectiveness.
Everything they make, from their packaging to their signature formulations to the day-to-day operations, is geared towards supporting environmental causes. They allocate 3% back of their revenue to the Pachimama Alliance, a non-profit that supports the indigenous people of Ecuador and Peru and protects the Amazonian Rainforest.
Renowned Israeli hair stylist Mordechai Alvow founded Yarok in 2010 to provide the most nourishing, eco-friendly and effective hair and scalp products for salons and individuals. Alvow grew up using natural remedies from essential oils mixed by his mother and grandmother. After joining the beauty industry professionally, he started suffering from terrible allergic reactions from all the chemicals in commercial hair care products. Alvow went back to his roots and started creating products that contribute to the health of the planet as well as help people look and feel fabulous.
He began testing the products on his celebrity clients and was amazed by how effective they were on dry, damaged hair. Yarok is formulated to heal the hair and scalp, bringing it back "to its youth." Yarok's tagline "Food for your hair" speaks to the restorative, nurturing properties of the hair care line. Yarok operates a sustainable hair salon and showroom aptly named Yarok Beauty Kitchen in New York's Chelsea neighborhood dedicated to the brand's organic and sustainable lifestyle.